Lesson series

Customer Acquisition 101

by the CEO of theCut

No matter what industry you're in, you need customers to survive. 

This lesson will walk you through what customer acquisition is and how you can execute a plan to get customers.

Why is this important?

If you don't have customers, you don't have a business. Periodt.
In this lesson, the founder of theCut, Obi Omile Jr., shares:
  • What exactly you need to know about acquiring customers
  • How to calculate your customer acquisition cost
  • How to create a customer acquisition funnel
  • Defining your ideal customer
  • Developing a customer acquisition and retention strategy
Meet the TEACHER

Obi Omile Jr.

Obi Omile Jr. is co-founder & CEO of theCut, the largest technology platform modernizing the barbershop experience for barbers and the people who need them. theCut boasts more than 65K barbers, 1.7M users, and over 15M appointments booked nationwide, disrupting the $20B barbershop market. 
Obi was on the Forbes 30 Under 30 List and is a Techstars ‘18 alum. He brings experience across tech and financial services industries prior to launching theCut with his co-founder Kush Patel.
Patrick Jones - Course author