Lesson series

How to develop a launch strategy

by the CEO of Supply Factory Brands, Sunday II Sunday, & Venture Noire

There’s a lot of planning, strategy, grind, and hustle that goes on behind the launch and execution of a successful brand.
Learn how to launch your business like a mogul.

Why is this important?

Don't let the hype on IG fool you, success doesn't happen overnight. A successful launch derives from strategic planning.

Get some best practice tips on developing a launch plan for your business as well as:
  • How  to create a launch timeline
  • Mistakes founders make when launching
  • Launch plan goal-setting
  • Key elements in a launch plan
  • What Keenan has learned from developing launch strategies for Fortune 500 companies and venture-backed startups
Meet the TEACHER

Keenan Beasley

Keenan Beasley is the CEO of Supply Factory Brands, a venture studio that invents and invests in brands in the health and beauty sectors. Keenan’s non-profit arm, Venture Noire, mentors and develops diverse entrepreneurs and provides them with access to critical resources. Keenan also founded and is CEO of Kukua Corp, a global cannabis business, and Infinite Looks, a textured hair care company. In 2014 Keenan started BLKBOX, a creative agency in New York City with a wide range of multinational clients, including Samsung and Diageo. 
Before launching his entrepreneurial ventures, Keenan managed and led several multibillion brands, including Tide, Gillette and Garnier beauty products. He served as Vice President of Marketing at L'Oréal, Associate Director at Reckitt Benckiser and Brand Manager at Procter & Gamble. 
Patrick Jones - Course author